At the World Urban Forum in Nanjing, China, Sida wanted to showcase a holistic and people-centered approach to urban development. Global Reporting decided to involve photographers from around the world to collect ordinary people’s thoughts about how they wanted to change their hometowns. One hundred images were gathered for a slideshow that was projected in Sida’s stand. Visitors to the forum were given the opportunity to the write down their thoughts on how to improve the urban environment. Also these images were added to the slideshow. This interactive concept turned out to be a huge success!
Global Reporting produced the Sida exhibit, slideshows, invitations, brochure, T-shirts and a final report.