The theme of the 2010 Göteborg Book Fair was Africa. A continent that many don’t know much about and that is often lumped together into a single country. Global Reporting developed the concept for the exhibition of the Nordic Africa Institute – “Africa has the floor”. The idea was that now that Africa has the floor it is our turn to listen. The concept also pointed to the duality of storytelling from Africa, where the spoken word is strong and the written word is relatively young. Global Reporting also designed the stand, program, book, ads and banners.